About Us



SIDES & Associates is a Louisiana-based full-service communications, strategic planning, public relations, marketing and project management agency. For over 44+ years we have worked with some of the premier companies within their respective industries, within the State of Louisiana, across the country and internationally.

We are a member of the American Association of Advertising Agencies (4A’s), the premier membership association in the advertising industry. Election to 4A’s is by invitation only; members must abide by the highest of business ethical standards and exhibit ongoing best practices in client work. Our agency is also an award-winning member of the Public Relations Society of America, and a nationally recognized member of the Association for Strategic Planning.We are an associate member of both the Louisiana Press Association and Louisiana Association of Broadcasters.

We are also an agency that enjoys the benefits of an open-office environment in downtown Lafayette, Louisiana – with the food, music and festivals right in our own backyard!



SIDES has earned over 400 local, national and international awards for work produced in print, television and radio> and recognized nationally for public relations and public affairs projects. Some of our favorites include:

  • Besting IBM in the finals for the national ICON Awards in the category of Best Corporate Identity Campaign in the U.S. computer industry.
  • The New York Times ranking SIDES tourism print materials as Best in the U.S.
  • McDonald’s Corporation recognizing SIDES for more than three decades of service, one of seven in the world in terms of longevity with McDonald’s.
  • Work done on behalf of a natural gas company being chosen as a national finalist by the Nonprofit PR Awards competition.
  • Garnering a prestigious New York Festival Award for work done on behalf of a drug testing company.
  • A Final Four award by PR Week, presented at the National Press Club in Washington D.C. for Crisis Public Relations.












Larry Sides, President and CEO, founded SIDES & Associates in 1976. He leads the senior management team and is the driving creative force behind all client work. Mr. Sides is a nationally recognized expert in threat and risk communications, disaster preparedness, crisis response and recovery. As president of SIDES, he is creative director for all agency clients and also provides branding support, strategic operations and communications planning, technical writing, broadcast production, website design, social media planning, media placement, public relations, governmental relations, community outreach services and program management to clients.




Kathy Ashworth, Executive Vice President and Senior Planner, is a nationally recognized subject matter expert in the fields of strategy; organizational management; communications; marketing and advertising; community planning; stakeholder and community outreach, and event planning and facilitation. Ms. Ashworth provides strategic planning, communications mapping, content development, crisis management, project coordination, research and analysis and professional development training.




Dee Stanley, Vice-President, has spent over 35-years of his professional career interacting with the public, private and nonprofit sectors; the media; and local, State, Federal and Territorial governmental entities. Prior to joining SIDES, he served for 12 years as chief administrative officer (CAO), the top non-elected administrator for the City and Parish of Lafayette, Louisiana.

Prior to his work as the City-Parish CAO, Stanley served as news director and on-air news anchor for KLFY-TV 10. His deep experience in community outreach, media and governmental relations, strategic planning and policy development will support SIDES clients in brand development; creative and content development; disaster & emergency response and other business, governmental and nonprofit planning and response initiatives; staff and stakeholder education, training and capacity building.




Bridget Mires, Vice President Media, has over 25 years of experience in the fields of communications, media relations, strategic and media planning and purchasing, and community outreach and education. Ms. Mires is responsible for overseeing all aspects of the agency’s media department. She accomplishes results through relationships built on many years of tough, but fair, negotiations and a passion for helping clients achieve their advertising goals.


We are an elected member of the American Association of Advertising Agencies (4A’s). Of an estimated 120,000 advertising related firms in the United States, only 750 have been elected to membership in the 4A’s. We are the only 4A’s agency in southwest Louisiana. 4A’s agencies create 80 percent of all agency-produced advertising in the U.S. Election to 4A’s is by invitation only; members must abide by the highest ethical standards and exhibit ongoing best practices in client work.

We also maintain memberships in the Public Relations Society of America, Association for Strategic Planning, Disaster Preparedness and Emergency Response Association and the National Hazard Mitigation Association. SIDES is an Associate Member of the Louisiana Association of Broadcasters (LAB) and Louisiana Press Association (LPA).  The agency is a member of One Acadiana (Greater Lafayette Chamber of Commerce) and an Accredited member of the Better Business Bureau (BBB)


SIDES & Associates has worked all over the world. View the map below for a listing of the U.S. States and Territories we've worked in, along with the areas outside of the U.S. that we have worked.


Below is a list of the Federal disasters that SIDES & Associates has worked on.